Which one of the following relationships regarding price elasticity coefficient with changes in price and change in total revenue is incorrect? 

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UGC NET Paper 2: Commerce 14 Oct 2022 Shift 1
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  1. Elasticity coefficient Change in price Change in total revenue
    e = 0 Increase/Decrease Increase/Decrease
  2. Elasticity coefficient Change in price Change in total revenue.
    e > 1 Increase/Decrease Increase/Decrease
  3. Elasticity coefficient Change in price Change in total revenue
    e = 1 Increase/Decrease No change/No change
  4. Elasticity coefficient Change in price Change in total revenue
    e < 1 Increase/Decrease Increase/Decrease

Answer (Detailed Solution Below)

Option 2 :
Elasticity coefficient Change in price Change in total revenue.
e > 1 Increase/Decrease Increase/Decrease
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

Detailed Solution

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The incorrect option is 2

Key Points

Elasticity coefficient

  • This refers to that measure of the percentage change in quantity demanded due to a change in price.

Degrees of Price Elasticity of Demand:

Perfectly Elastic Demand:

  • When a small change in price results in an infinite change in the quantity sought, this is considered to be a case of perfectly elastic demand. (ed=∞)

Perfectly Inelastic Demand:

  • No matter how much a commodity's price rises or falls, under a perfectly inelastic demand, the amount sought stays the same.
  • In this scenario, the elasticity of demand will be equal to zero (ed = 0).

Unitary Elastic Demand:

  • When a given proportionate change in price level results in an equivalent proportionate change in quantity required, the demand is said to be unitary elastic.
  • Unitary elastic demand has a value of exactly one. (ed = 1).

Relatively Elastic Demand:

  • A situation where a little change in price results in a large change in the amount sought is referred to as having somewhat elastic demand.
  • The elasticity of demand in this situation is said to be greater than one (ed > 1).

Relatively Inelastic Demand:

  • A given percentage change in price results in a substantially smaller percentage change in quantity demanded when the demand is highly inelastic.
  • In such a case elasticity of demand is said to be less than one (ed < 1)

Important PointsRevenue = Price × Quantity

Elasticity of Demand Price Total Revenue
Greater than Unity i.e. E > 1 Increase Decrease
Decrease Increase
Unity i.e. E = 1 Same  No Change
Same  No change
Less than Unity i.e., Ep<1 Increase Increase
Decrease Decrease
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