Efficacy of written communication depends upon:

(A) Lengthy presentation 

(B) Editing after writing

(C) Brevity in sentences

(D) Use of strong words

(E) Effective use of words

Choose the most appropriate answer from the options below:

The correct answer is (B), (C) and (E)

Key Points 

The word Communication is derived from the Latin term 'Communis'.

In the process of communication, the messages are sent and received using both verbal (oral/ written) and non-verbal (gestures) cues.

Important Points

  There are various types of Communication. i.e. Formal communication, Informal communication, Oral communication, Written communication, Downward and Upward communication.

Some of these types are discussed under as follows:

 (a) Oral Communication: Verbal communication can be divided into two parts, i.e. oral communication and written communication. Oral communication refers to the spoken way of communication in which information/ message is transmitted with the help of spoken words. Methods of oral communication includes: T.V., Radio etc.

(b)Written Communication: It refers to that form of verbal communication in which message is transmitted through various different mediums, such as: Letters, Advertisement, E-mail etc.

Efficacy in written communication depends upon some factors; 

                          Editing after writing

                          Brevity in Sentences

                          Effective use of words

(c)Downward Communication: When a message is transmitted from high level authority to low level authority, then it is said to be downward communication. Another name to be used for downward communication is downstream communication.

(d)Upward Communication: When the information passes from the low level authorities ( subordinates ) to high level authorities (managers), then it is said to be upward communication. Another name to be used for upward communication is upstream communication.

Hence, the correct answer is (B), (C), (E) only.