In 1994, the Walt Disney Corporation ran a special promotion on tickets to Disneyland. Residents of southern California who lived near the amusement park were offered admissionat the special price of Rs.22. Other visitors to Disneyland were charged about Rs.30. This practice is an example of:

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  1. collusion
  2. price discrimination
  3. two - part tariff
  4. bundling

Answer (Detailed Solution Below)

Option 2 : price discrimination
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Price discrimination occurs when a company sells the same product or service at different prices to different groups of people.

In this case, the Walt Disney Corporation offered tickets at a lower price to residents of southern California compared to other visitors.

Explanation of Incorrect:

Options 1. Collusion: Collusion involves an agreement between firms to restrict competition, set prices, or otherwise manipulate the market to their advantage. This is not relevant here as the scenario involves a single company's pricing strategy.

3. Two-Part Tariff: A two-part tariff involves charging a fixed fee plus a variable usage fee. For example, a gym might charge a membership fee plus a fee per visit. Disneyland's pricing strategy does not include a fixed and variable component; it simply offers different prices to different groups.

4. Bundling: Bundling refers to selling multiple products or services together as a single combined unit, often at a discounted rate. An example would be a cable company offering a package that includes internet, TV, and phone services. In this scenario, Disneyland is not bundling any services or products together.

The correct answer is "option 2" price discrimination, as Disneyland is charging different prices to different groups of people based on their location. 

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