One of the main advantages of online survey based research is

Key Points

The main advantages of online survey-based research are:

• Accessibility: Online surveys can be accessed by a wider range of people than traditional surveys, such as those that are conducted in person or over the phone.
• Speed: Online surveys can be completed more quickly than traditional surveys, which can save time and money.
• Cost-effectiveness: Online surveys are typically more cost-effective than traditional surveys, as there is no need to print or mail surveys or to hire interviewers.
• Flexibility: Online surveys can be customized to meet the specific needs of the researcher, and they can be administered at any time and from any location.
•  Participants can discontinue if they feel uncomfortable at any stage of survey is one of the main advantages of online survey-based research.
• This is because participants can simply close the survey window if they feel uncomfortable at any point, without having to explain themselves to anyone.
• This can help to reduce the risk of participant drop-out and to ensure that participants feel comfortable and safe throughout the survey process.

Therefore, the main advantage of online survey-based research is that participants can discontinue if they feel uncomfortable at any stage of the survey.