Which of the following is not a unique feature of services ?

The correct answer is - Durability

Key Points

• Durability
  • Durability refers to the ability of a product to last over time and withstand wear and tear.
  • This feature is typically associated with physical goods rather than services.
  • Services lack the physical nature required for durability, as they are inherently intangible.
  • Unlike physical goods, services cannot be stored or preserved for future use, making durability irrelevant to their characteristics.

Additional Information

• Unique Features of Services
  • Heterogeneity: Services vary from one provider to another and cannot be standardized completely. For example, the quality of a haircut may differ between hairstylists.
  • Intangibility: Services do not have a physical form and cannot be touched or seen. For instance, consulting services are intangible.
  • Perishability: Services cannot be stored or saved for future use. A missed doctor's appointment is an example of service perishability.
• Comparison with Physical Goods
  • Physical goods exhibit features such as durability, tangibility, and the ability to be stored.
  • Services, on the other hand, are characterized by intangibility, heterogeneity, and perishability, distinguishing them from goods.