Which of the following samples is not a probability sample design ?

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MH SET Paper-II: Commerce 7th April 2024
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  1. Quota sample
  2. Stratified sample
  3. Cluster sample
  4. Systematic Random Sample

Answer (Detailed Solution Below)

Option 1 : Quota sample
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Detailed Solution

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The correct answer is - Quota sample

Key Points

  • Quota sample
    • A Quota sample is a type of non-probability sampling method where the researcher selects participants based on specific characteristics or quotas.
    • Unlike probability sampling, quota sampling does not rely on random selection, which means not every individual has an equal chance of being chosen.
    • This method can lead to selection bias, making it less suitable for studies requiring statistical representativeness.
    • Quota sampling is often used in market research or surveys where time and cost constraints are significant.

Additional Information

  • Probability sampling methods
    • Stratified sampling: Divides the population into subgroups (strata) and randomly selects samples from each subgroup. This ensures representation across different categories.
    • Cluster sampling: Groups the population into clusters, then randomly selects entire clusters for study. Useful for large, geographically dispersed populations.
    • Systematic random sampling: Selects samples using a fixed interval (e.g., every 5th individual). The starting point is chosen randomly, ensuring randomness in selection.
  • Key difference between probability and non-probability sampling
    • Probability sampling: Ensures that every individual has an equal chance of being selected, making the sample statistically representative of the population.
    • Non-probability sampling: Relies on subjective methods, such as convenience or judgment, leading to potential bias and lack of representativeness.
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