White Revolution is associated with :

The correct answer is Milk Production.

Key Points

• The White Revolution, also known as Operation Flood, was launched in 1970 by the National Dairy Development Board (NDDB) of India.
• The primary objective of the White Revolution was to increase milk production and make India one of the largest producers of milk in the world.
• Dr. Verghese Kurien, often referred to as the "Father of the White Revolution," played a pivotal role in its success.
• Operation Flood transformed India from a milk-deficient nation to the world's largest milk producer by the late 1990s.
• It contributed significantly to rural development and improved the livelihoods of millions of dairy farmers in India.

Additional Information

• Operation Flood
  • It was a rural development program initiated by India's National Dairy Development Board in 1970.
  • The program aimed to create a nationwide milk grid by connecting milk producers with consumers in over 700 towns and cities.
  • Operation Flood was implemented in three phases and was largely funded by the sale of dairy commodities gifted by the European Economic Community (EEC).
  • It established a direct linkage between rural milk producers and urban consumers by eliminating middlemen, ensuring fair prices for both.
• Dr. Verghese Kurien
  • Known as the "Father of the White Revolution" in India, Dr. Kurien was instrumental in the success of Operation Flood.
  • He was the founder-chairman of the National Dairy Development Board (NDDB) and the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which markets the Amul brand.
  • Dr. Kurien's innovative cooperative model empowered millions of rural dairy farmers.
  • He received several prestigious awards, including the Padma Vibhushan and the Ramon Magsaysay Award.
• Amul
  • Amul, an Indian dairy cooperative society, was established in 1946 and is based in Anand, Gujarat.
  • It played a key role in the White Revolution and became a model for dairy cooperatives in India.
  • Amul's success is attributed to its efficient supply chain, quality products, and strong brand identity.
  • Today, Amul is one of the largest dairy brands in the world, offering a wide range of dairy products.