A method of analyzing data collected by someone other than the researcher for various purposes is known as

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MPPSC Assistant Prof 4th Aug 2024 Sociology Paper II
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  1. Personal study
  2. Projective techniques
  3. Scaling techniques
  4. Content Analysis

Answer (Detailed Solution Below)

Option 4 : Content Analysis
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The correct answer is - Content Analysis

Key Points

  • Content Analysis
    • It is a research method used for systematically analyzing written, verbal, or visual communication.
    • Primarily used for analyzing data that has been collected by someone other than the researcher.
    • Helps in identifying patterns, themes, or biases in the data.
    • Often used in social sciences, media studies, and marketing research.

Additional Information

  • Personal study
    • Refers to research conducted by an individual primarily for their own understanding or knowledge.
    • Does not typically involve the systematic analysis of pre-collected data.
  • Projective techniques
    • Used primarily in psychological testing and market research.
    • Involves presenting respondents with ambiguous stimuli to elicit responses that reveal their subconscious thoughts, feelings, and desires.
  • Scaling techniques
    • Methods used to assign objects to numbers or labels according to specific rules.
    • Includes methods like Likert scales, semantic differential scales, and Guttman scales.
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