Question
Download Solution PDFA method of analyzing data collected by someone other than the researcher for various purposes is known as
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MPPSC Assistant Prof 4th Aug 2024 Sociology Paper II
Answer (Detailed Solution Below)
Option 4 : Content Analysis
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MPPSC Assistant Professor UT 1: MP History, Culture and Literature
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Download Solution PDFThe correct answer is - Content Analysis
Key Points
- Content Analysis
- It is a research method used for systematically analyzing written, verbal, or visual communication.
- Primarily used for analyzing data that has been collected by someone other than the researcher.
- Helps in identifying patterns, themes, or biases in the data.
- Often used in social sciences, media studies, and marketing research.
Additional Information
- Personal study
- Refers to research conducted by an individual primarily for their own understanding or knowledge.
- Does not typically involve the systematic analysis of pre-collected data.
- Projective techniques
- Used primarily in psychological testing and market research.
- Involves presenting respondents with ambiguous stimuli to elicit responses that reveal their subconscious thoughts, feelings, and desires.
- Scaling techniques
- Methods used to assign objects to numbers or labels according to specific rules.
- Includes methods like Likert scales, semantic differential scales, and Guttman scales.
Last updated on Feb 10, 2025
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